⚙ Automated Rules
Meta evaluates these rules daily + pauses losers / scales winners while you sleep. Set them once, save hours of campaign babysitting.
Active rules (0)
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Pause if CPC > £2 for 3 days
Stop ads that are getting clicks but at too high a cost.
Pause if cost-per-purchase > £50
Once an ad has 3+ purchases, kill it if CPA is too high.
Scale +20% daily when ROAS > 2.5×
Auto-increase daily budget on winners. Capped at +20% to keep learning phase intact.
Notify when 80% of daily budget spent
Email alert so you can check delivery + extend cap if needed.
Pause when frequency > 4 (ad fatigue)
Audience has seen the ad 4+ times. Time for a fresh creative.